I'M ASHA






    Graphic Designer

    raised in the queen city

    boy mom

    works in fort mill, sc


  • What I Do

    I am a native Charlottean with more than a decade of professional design and marketing experience. I have worked with companies such as MetLife, Brighthouse Financial, Food Lion, and Sunbelt Rentals.


    I dive deep into brand standards to create collateral in the company's (or client's) voice. I am a talented creative designer, team player, and adaptable to change. I am purpose-driven and able to articulate creative design solutions to various levels of stakeholders.

  • Portfolio

    A collection of projects I've been involved with:


    long, informative documents used for print or as an interactive PDF with clickable features

    Digital Support

    Mobile pop-up card ads for nearest retail location, D2C app promotion, and shop inside Walmart ad

    Digital Support

    Branded channel icons, banners, and persona icons for internal company-wide communication app


    email headers, footers, and mockups


    Blog layout and infographic

    Digital Support

    various sizing for web ads

    Point of Sale

    large signage in stores

    Direct Mail

    mailers to consumers


    advertising for sporting events, tournaments, and high-traffic areas

    Animated Digital Ad

    Simple movement added to a digital ad

    Trade Show

    large format printing for entire trade show booth


    Benefits video for flooring equipment used at a trade show

    Banner Ups

    quality designs for retractable pop-up banners

    Wave Displays

    Trade show booth display


    professional designs that identify specific products within an organization


    strategic graphics used to support and promote a particular market objective


    updating corporate branding to current standards


    updating corporate branding to current standards

    Social Media

    Visual content for Facebook, Twitter, and LinkedIn

  • Key Skills

    Creativity, consistency, communication, organization, and time management are essential skills I use to succeed in my work. Below are programs and skills that I use on a daily basis to help me design at my best.

    Adobe InDesign

    My favorite design program. I use this software to create flyers, brochures, magazines, and books.

    Adobe Illustrator

    I use this program to create logos, patterns, icons, etc.

    Adobe Photoshop

    The OG of design for me. I use photoshop to manipulate photos and create mockups.

    Microsoft Powerpoint

    I work with internal teams to provide creative support to key marketing projects. My goal is to create visually stunning documents that promote a brand and add value to the person presenting the PowerPoint presentation.

    Corporate and
    Brand Identity

    Simple. Unique. Appropriate. Memorable. I've worked on developing many internal brands within a company that deliver a message and explain a service or product.

    File Naming Structure

    Consistency is crucial when naming a file. I've helped manage appropriate file naming conventions to help get documents put in order.

    Server Restructure

    Organization is key. I have been involved with helping restructure a server to easily find past projects, links, and important information.


    I've used smartsheet in previous jobs to assign tasks, track project progress, manage calendars, share documents, and manage work.


    I've used this cloud-based media asset management platform to organize, share, and track media content across dispersed teams within an organization.


    I used this platform to configure creative briefs that gather requirements specific to the task at hand. It gave me the ability to align stakeholders and capture information that’s critical to the completion of creative projects.


    I've used this project management software that features work management, issue tracking, document management, time tracking, and portfolio management.

  • Education 

    Appalachian State University

    Bachelor of Science in Graphic Arts and Imaging Technology 2004-2008

    Graphic Design, Computer Arts, Advertising

  • Client and Colleague Love

    I have built long-lasting relationships and friendships with each job I've had. I love connecting with people and collaborating to the fullest!

    "Asha was willing to work on many complex projects which helped our department immensely. She has a creative vision and the ability to design clean layouts, which can translate to both print and digital work."

    Madeleine Morack
    Digital Asset Manager

    "I hired Asha to design my wedding invitations, programs, thank you cards, and other collateral used for the event. As her client, she executed the overall aesthetic flawlessly. Her creative vision, attention to detail, and communication made the entire design process seamless. She is incredibly dedicated to her craft, but also to her team and aims to always provide a quality product."

    Sunny Hutchinson
    Freelance Client

    "In my role as editor/proofreader, I have exacting standards for consistency. Asha's conscientious approach to her work was refreshing, as she made my job easier. I was always impressed with her creativity as well, but it was her demeanor and willingness to collaborate that made working with her such a joy."

    Beverly Warkulwiz
    Senior Copy Editor
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